Continuing in the tradition of bringing new insights and new voices to important topics, Gardner runs a First Mondays Webinar series. These are designed to bring an array of new voices to the conversation about the critical issues we face today as a democracy.
Our final panel of the month — featuring David Broockman, Matt Lackey and Maeve Ward — offered strategic guidance on one of the toughest tasks in any election: targeting the holdouts, undecideds and conflicted, and persuading them to vote for a particular candidate or whether or not to vote at all.
Our final panel of the month — featuring David Broockman, Matt Lackey and Maeve Ward — offered strategic guidance on one of the toughest tasks in any election: targeting the holdouts, undecideds and conflicted, and persuading them to vote for a particular candidate or whether or not to vote at all.
This session completes the PSG Consulting First Mondays September Webinar series. We hope these webinars have been enlightening, providing you with insights from an array of experts who have unique perspectives on the challenges facing us in the immediate future and, perhaps more importantly, the long term.
This week, we heard from Gretchen Barton, Founder and Principal at Worthy Strategy Group, LLC; Henry Fernandez, CEO at Fernandez Advisors; and Ben Lazarus, Director of Research Solutions at TargetSmart on the impact of the September 10 presidential debate on key voting segments.
This week, we heard from Gretchen Barton, Founder and Principal at Worthy Strategy Group, LLC; Henry Fernandez, CEO at Fernandez Advisors; and Ben Lazarus, Director of Research Solutions at TargetSmart on the impact of the September 10 presidential debate on key voting segments.
Ben examined recent dial testing research from PSG Consulting, Innovating for the Public Good: R&D for Democracy and TargetSmart, whose unique “hot button” methodology captured voters’ live emotional reactions throughout the debate, providing deeper insights to highlight which moments resonated most strongly with the voters Vice President Harris needs to turn out.
Gretchen walked us through Worthy Strategy Group’s “Critical Six” list of top qualities voters prioritize in a leader. Drawing on this work, she reviewed the leadership qualities VP Harris demonstrated during the debate.
Finally, Henry highlighted the importance for polling and research to look beyond standard demographic markers, like age, race and gender, to better understand how a voter's lived experiences impact their behavior. You can find Ben and Gretchen's slides on our website.
Download Gretchen Barton's Slides
Download Ben Lazarus’s Slides
Listen to this Episode on Spotify
In the second webinar of PSG Consulting's First Mondays September series, our distinguished panelists went in depth on the structural forces and dynamics determining the composition of the 2024 electorate.
In the second webinar of PSG Consulting's First Mondays September series, our distinguished panelists went in depth on the structural forces and dynamics determining the composition of the 2024 electorate.
Presentations included an overview of the 2024 electorate and the operating environment, a discussion of new registration numbers and insights from both a Harris campaign pollster and a specialist in Hispanics. We also heard from North Carolina Senator Sydney Batch, who gave her view from an elected official’s perspective.
Speakers include:
The Honorable Sydney Batch, North Carolina State Senate, District 17 ;
Tom Bonier, Senior Advisor, TargetSmart ;
Geoff Garin, President, Hart Research;
Carlos Odio, Co-founder, Equis Research;
Joe Trippi, Strategist & Senior Advisor, The Lincoln Project;
with a special introduction from Erica Williams Simon.
And check out TargetSmart’s new Voter Registration Dashboard. The tool includes voter registration data from the 2020, 2022 and 2024 election cycles, allowing you to compare what we are currently seeing with past election cycles:
https://targetsmart.com/the-targetsmart-voter-registration-dashboard/
Listen to this Episode on Spotify
During November’s First Mondays Webinar, the findings from research by PSG Consulting, TargetSmart and Hart Research were released for the first time.
The question at the center of this research was:
What do voters experience or process during the last months of the presidential campaign when they are being inundated with ads not only from presidential candidates but all candidates on the ballot?
During November’s First Mondays Webinar, the findings from research by PSG Consulting, TargetSmart and Hart Research were released for the first time.
These two survey research projects, sponsored by PSG Consulting and Innovating for the Public Good, focused on the presidential results but also included down-ballot races. They examined the impact of the bombardment of ads during the last months of this year’s campaign season.
The question at the center of this research was:
What do voters experience or process during the last months of the presidential campaign when they are being inundated with ads not only from presidential candidates but all candidates on the ballot?
We took a unique approach to this research design in that most of the questions were open-ended. The purpose was to hear in voters’ own words what they saw, what they understood and what captured their attention. How did they respond emotionally, and what impact did the ads have?
Download TargetSmart’s Slides
Download Hart Research’s Slides