Political Advertising — Worth the Money?
$18 billion dollars will be spent in the 2024 elections by candidates and advocacy organizations. Good news for some, but how can we judge if it is worth it? This month, we heard from admired strategist, Hal Malchow, about how current spending decisions may be improved and diversified. Hal’s new book, Reinventing Political Advertising, explores new ways to think about television advertising in this election cycle and beyond.
Hal was joined by Aaron Strauss, someone well known for his strategic acumen and adherence to research and data-driven programs. Aaron is part of Future Forward — a multi-million dollar advertising effort to support President Biden.
This month was structured a bit differently. Hal presented his thesis, along with the data to support it. Then we had an engaging question and answer period between Hal and Aaron...which brought to light additional facets of this proposal.