At a time of widespread polarization and deep political divides, cynicism and frustration with both presidential candidates unites voters of diverse ideological stripes. Heading into November, the growing presence of voters who feel unfavorably toward both President Biden and Donald Trump hangs over the presidential contest and trickles down to congressional, state and local races. To be sure, the emergence of a “double negative” class within the electorate is both widely acknowledged and documented. Yet, despite the centrality of the phenomenon of double negatives as a historic moment in American history, the profile and attitudes of double negative voters are not well understood.

To address this gap, Hart Research conducted a survey on behalf on PSG Consulting of 1,154 double negative voters, including 882 hardcore double negatives, between June 7-18, 2024. The memo below sketches the demographic and attitudinal profile of these elusive voters.