Washington, D.C. (March 7, 2024) — PSG Consulting and Innovating for the Public Good jointly hosted an exclusive First Mondays Webinar to introduce a groundbreaking model that targets double negative voters, or dual haters, a pivotal yet often overlooked segment of the U.S. electorate. Double negative voters are individuals who do not support President Joe Biden or Donald Trump, often abstaining from voting altogether or opting for third-party candidates. This segment of the electorate has historically played a pivotal role in determining election outcomes but had not yet been accurately modeled or effectively targeted with tailored communications strategies.The model — developed in collaboration with TargetSmart and led by veteran political strategist Tom Bonier, predictive modeling expert Danny Metcalf and polling expert Geoff Garin — leverages advanced data analysis techniques to identify and target double negative voters with precision. By understanding the nuanced preferences and motivations of these voters, organizations can tailor their communications to effectively engage this critical voting bloc.

 "We are facing a critical juncture in our democracy, and understanding the dynamics of double negative voters is essential for strategic engagement," said Page S. Gardner, Principal of PSG Consulting and Founder of Innovating for the Public Good. "Innovating for the Public Good, in its mission to understand, engineer and apply new tools and approaches to address underlying dynamics threatening U.S. democracy, has created a game-changing model that will impact the 2024 election and elections to come."

Download the complete press release and the slides shown during this webinar below.