Othering or the “us against them at all costs” rhetorical campaigns waged through identity politics and culture wars is central to right-wing MAGA adherents and their path to power. Dehumanization and creating perceived enemies through racial and other identities is a main theme of Donald Trump's campaign messaging. Some types of people are “vermin;” others will “poison the blood” of true Americans.

How powerful is this type of messaging? With what audiences? And how can it be addressed and countered?

This month we were joined by Geoff Garin, Corrie Hunt and Aileen Cardona-Arroyo of Hart Research for the presentation of a unique research project looking at the phenomenon of othering and identity politics.

Download the Hart Research Slides