In partnership with PSG Consulting and Alper Strategies & Media, Lake Research Partners designed and administered this comprehensive three-part online survey where we asked unmarried women under 55 about their lives and what they care about, gauged their support for candidates and how they are voting this election, and tested different forms of media.

Between July 31 – August 7, 2024, this survey reached a total of 801 unmarried women under 55 registered voters across battleground states (AZ, GA, MI, MT, NC, NV, PA, OH, and WI).

Media tested:

  • A background-led bio and a record and accomplishments-led bio of Harris

  • Photos of Trump

  • Social media posts/ads

Read key findings and takeaways by downloading the slides below.

Polling among Unmarried Women Under 55: A Key Audience to Turn Out this Election

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Critical Role of Unmarried Women in the 2024 Elections